Content & Social Marketing Manager

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Content & Social Marketing Manager

TIMOTHY LOH LLP is a Hong Kong based international law firm. We are looking for an experienced and knowledgeable Content & Social Marketing Manager to join our marketing team.

On Offer

International management team

Opportunity to work remotely from home

Responsibilities

You will be responsible for overseeing both social marketing & content initiatives to ensure client engagement, brand consistency and a positive client experience. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and success.

  • Work closely with management to develop content strategy aligned with short-term and long-term marketing targets.

  • Plan and execute all content for web, email, and social media platforms.

  • Create, edit, proof-read and publish engaging content

  • Promote content to relevant third-party sites.

  • Optimize content according to SEO.

  • Analyze website traffic and user engagement metrics.

  • Manage content distribution to online channels and social media platforms to increase web traffic.

  • Measure and report performance and assess against goals (ROI and KPIs).

  • Collaborate with internal teams to optimize user experience.

  • Evaluate end-to-end client experience across multiple channels and customer touch points.

  • Identify critical conversion points and drop off points and optimize user funnels.

  • Stay up to date with developments and generate new ideas to draw audience’s attention.

  • Develop an editorial calendar and ensure content team is on board.

  • Serve as primary media contact, including media and backlink outreach & implementing social networking strategies.


Requirements

  • Bachelor’s or master’s degree in marketing or a related field

  • 3+ years of proven work experience in content marketing

  • Experience in optimizing landing pages and user funnels

  • Experience with A/B and multivariate experiments

  • Excellent English writing skills (native preferred)

  • Knowledge of standard and current SEO practices

  • Knowledge of HTML/CSS

  • Familiarity with relevant tools (eg. GA, GSC)

  • Excellent communication skills

  • Strong organizational and analytical skills

  • Advanced knowledge of social media

  • Good organizational and time-management skills

  • Strong commitment to quality and attention to detail

  • Background in financial law or professional services (preferred)


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Who we are

Timothy Loh LLP is a corporate and litigation law firm practising Hong Kong and international law. Our affiliate business site Timothy Loh Corporate Services is a leading trust and corporate services provider with over 15 years of experience in Hong Kong.