Content & Social Marketing Manager
TIMOTHY LOH LLP is a Hong Kong based international law firm. We are looking for an experienced Content & Social Marketing Manager to join our team.
International management team
Prime Central office location
You will be responsible for building referral and client relationships through content initiatives on the web, through LinkedIn and email and in print. You will identify, establish and nurture relationships with relevant business partners to drive audience share. You will take a lead role in devising initiatives and a hands-on role in the execution of initiatives. For campaigns, you will contribute to and where necessary coordinate members of the legal team and service providers for copy writing, graphics design, video and audio production. Your position will play an important role in driving our business' growth and success.
Identify relevant potential business partners and establish and cultivate relationships with such partners
Lead production of non-technical content
Work closely with management and the legal team to produce technical content
Monitor performance on search engines, firm websites, email campaigns, LinkedIn accounts and offline print campaigns
Create, edit and proof-read content for SEO in the case of digital content and to maximize engagement generally
Make recommendations to optimize website traffic and conversions, LinkedIn impressions, views and click throughs and email views and click throughs
Generate new ideas to draw audience attention
Develop an editorial calendar
Serve as primary media contact, including media and backlink outreach & implementing social networking strategies.
Bachelor’s or master’s degree in marketing or a related field
3+ years of proven work experience in content and social media marketing
Excellent English writing skills (native preferred)
Knowledge of standard and current SEO practices
Knowledge of HTML/CSS
Familiarity with relevant tools (eg. GA, GSC)
Strong organizational and analytical skills
Advanced knowledge of LinkedIn
Good organizational and time-management skills
Strong commitment to quality and attention to detail
Background in financial law or professional services (preferred)
Who we are
Timothy Loh LLP is a corporate and litigation law firm practising Hong Kong and international law. Our affiliate business site Timothy Loh Corporate Services is a leading trust and corporate services provider with over 15 years of experience in Hong Kong.