Content & Social Marketing Manager
TIMOTHY LOH LLP is a Hong Kong based international law firm. We are looking for an experienced and knowledgeable Content & Social Marketing Manager to join our marketing team.
International management team
Opportunity to work remotely from home
You will be responsible for overseeing both social marketing & content initiatives to ensure client engagement, brand consistency and a positive client experience. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and success.
Work closely with management to develop content strategy aligned with short-term and long-term marketing targets.
Plan and execute all content for web, email, and social media platforms.
Create, edit, proof-read and publish engaging content
Promote content to relevant third-party sites.
Optimize content according to SEO.
Analyze website traffic and user engagement metrics.
Manage content distribution to online channels and social media platforms to increase web traffic.
Measure and report performance and assess against goals (ROI and KPIs).
Collaborate with internal teams to optimize user experience.
Evaluate end-to-end client experience across multiple channels and customer touch points.
Identify critical conversion points and drop off points and optimize user funnels.
Stay up to date with developments and generate new ideas to draw audience’s attention.
Develop an editorial calendar and ensure content team is on board.
Serve as primary media contact, including media and backlink outreach & implementing social networking strategies.
Bachelor’s or master’s degree in marketing or a related field
3+ years of proven work experience in content marketing
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Excellent English writing skills (native preferred)
Knowledge of standard and current SEO practices
Knowledge of HTML/CSS
Familiarity with relevant tools (eg. GA, GSC)
Excellent communication skills
Strong organizational and analytical skills
Advanced knowledge of social media
Good organizational and time-management skills
Strong commitment to quality and attention to detail
Background in financial law or professional services (preferred)
Who we are
Timothy Loh LLP is a corporate and litigation law firm practising Hong Kong and international law. Our affiliate business site Timothy Loh Corporate Services is a leading trust and corporate services provider with over 15 years of experience in Hong Kong.