HKMCA launches a six-month public education campaign, 'Panda Mode ON!', using pandas as a metaphor to promote retirement financial planning. The campaign features TV ads, outdoor advertising, social media, and outreach events in Hong Kong.
This article was generated using SAMS, an AI technology by Timothy Loh LLP.
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HKMCA Launches “Panda Mode ON!” Public Education Campaign
HKMC Annuity Limited ("HKMCA"), a wholly-owned subsidiary of The Hong Kong Mortgage Corporation Limited, announced the launch of a six-month public education campaign, titled “Panda Mode ON!”.
The campaign leverages the carefree and content lifestyle of pandas to illustrate retirement financial planning concepts. It aims to inspire retirees to achieve a stable and prosperous 'Panda Mode' through the creation of a lifelong income stream.
Promotional activities will commence this month across multiple media channels, including television commercials, outdoor advertising, online platforms, and social media. Additionally, public education and outreach activities will take place in Hong Kong, such as participation in the '10th Golden Age Expo and Summit 2025', roving exhibitions at Ocean Park Hong Kong and major shopping malls, and a promotional truck and information panels.
For detailed information about these activities, please refer to the annex. Additionally, HKMCA is expanding the 'Mr. Well-Planned' series to reinforce public understanding of the HKMC Annuity Plan and longevity risk management.
'Mr. Well-Planned' series utilizes everyday scenarios to highlight the key features of the Plan through engaging television commercials.
A new 'Answer with One Click' webpage has been introduced to provide quick and easy access to answers to frequently asked questions.
For more details, please visit the HKMCA website (www.hkmca.hk) or the Facebook page (www.facebook.com/HKMCAnnuity). For inquiries, please contact the HKMCA customer service hotline at (852) 2512 5000.
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