SFC launches official Rednote account on 29 Apr 2026 to strengthen public outreach, citing 39% surge in scam complaints in 2025.
This article was generated using SAMS, an AI technology by Timothy Loh LLP.
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Regulatory Announcement and Market Context
On April 29, 2026, the Securities and Futures Commission ("SFC") announced the establishment of an official account on Rednote (Xiaohongshu) to enhance public outreach and education. This initiative aims to disseminate key regulatory updates and investor alerts to address the rising complexity and volume of investment scam complaints. In 2025, the SFC received 898 scam reports, a 39% increase from 2024, while the first quarter of 2026 recorded 222 complaints, with a single case involving losses exceeding $20 million.
Strategic Communication and Campaign Initiatives
Mr. Paul Yeung, Commission Secretary and Chief Governance Officer, stated that a proactive, multi-channel communication strategy is vital as investment scams become more sophisticated. Leveraging Rednote’s user base, the SFC will convey regulatory messages accessibly, featuring Shui Yu, the centerpiece of the Don’t Be Sucker (咪做水魚) publicity campaign, to warn investors against too-good-to-be-true offers. Shui Yu is a cartoon character symbolizing the gullible nature of scam targets.
Platform Accessibility and Integration
The public is invited to view, follow, and share the SFC’s official Rednote account, accessible via QR code or by searching 香港證監會. This channel complements the SFC’s existing social media presence on LinkedIn, Facebook, WeChat, Instagram, and YouTube. Shui Yu has previously aided publicity programmes raising awareness of fraudulent tactics, including online romance scams, impersonation, and deceptive tips from finfluencers.
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